A client approached us with ties to a large, niche gaming forum in a non-English-speaking country. The community revolved around a long-running inside joke — a meme character that had become a cultural touchstone within their gaming circles. Their goal was to launch a memecoin celebrating this shared identity, with growth focused primarily on their localized audience.
Asset Development
- Deployed a Solana SPL token with a fixed supply, allocating 30% to airdrops for forum members.
- Airdrop eligibility was tied to forum activity (e.g., posts, thread upvotes) to reward engagement.
- Designed tokenomics to incentivize holding: 5% of transaction fees redistributed to holders.
Website Creation & Brand Identity
- Built a multilingual website (local language + English/Spanish) with direct forum integration.
- Embedded live chat widgets from the forum to foster cross-platform engagement.
- Included an airdrop dashboard where users could link forum accounts to claim tokens.
- Branding leaned into the meme’s lore, using pixel-art graphics reminiscent of retro games popular in the community.
PR & Influence Marketing
- Collaborated with forum moderators to position the coin as an “official” community badge.
- Published lore-driven articles on the meme’s origin, tying it to the coin’s “historical launch.”
- Partnered with local gaming influencers for livestream integrations (e.g., meme-themed giveaways).
Social Media Hypercharge
- Launched Twitter/X and Instagram accounts from scratch, repurposing the forum’s most viral meme formats.
- Automated posts to align with peak gaming hours in the target country (e.g., evenings/weekends).
- Ran contests for users to submit meme variations, with winners promoted across platforms.
Exchange Submission
- Prioritized a local exchange popular with the country’s crypto users, negotiating reduced fees via volume commitments.
- Listed on two decentralized exchanges (DEXs) with liquidity pools locked for 6 months.
Outcome
- 72% of forum members claimed the airdrop, with 45% holding tokens beyond the first month.
- The coin became a recurring topic in the community, referenced in memes, signatures, and off-topic threads.
- Sustained low-volume trading post-launch, avoiding the “pump-and-dump” cycle common to memecoins.