An artist with a dedicated social media following approached us to transition their analog art into the NFT space. Their work — moody, cyberpunk-inspired digital portraits — had already gained traction in niche art circles, and they sought to leverage web3 for broader reach and royalties.
Asset Development
- Deployed an ERC-721 contract with enforceable 10% secondary royalties, ensuring lifelong artist revenue.
- Integrated OpenSea’s metadata standards (ERC-721A) for seamless rarity rankings and trait filtering.
- Hardcoded a 5% charity split from primary sales to align with the artist’s philanthropic brand.
Website Creation & Brand Identity
- Built a gallery-style site featuring a dynamic grid of all 1,000 NFTs, sortable by rarity (e.g., “Glitch Effect,” “Neon Accents”).
- Included a “Collector’s Dashboard” for holders to display owned pieces and track secondary values.
- Visual design mirrored the artist’s signature aesthetic: dark gradients, CRT-screen textures, and dystopian typography.
PR & Influence Marketing
- Coordinated a 48-hour Twitter blitz:
- Partnered with 3 crypto-art influencers to host timed teasers and countdown threads.
- Leveraged the artist’s follower base to amplify hashtags like #CyberpunkLegacy.
- Secured placements in 5 crypto-art newsletters via a PR firm, framing the drop as “the future of digital collectibles.”
Social Media Automation
- Automated Discord role assignments using Collab.Land: holders gained access to exclusive AMAs and WIP previews.
- Scheduled 30+ Twitter reminders (e.g., “24h until mint”) via Buffer, synced with peak engagement windows.
- Deployed a bot to retweet fan art and collector testimonials post-launch.
Exchange Submission
- Listed on two curated NFT marketplaces (non-OpenSea) to emphasize exclusivity.
- Negotiated featured placement on one platform via a 2.5% primary sale fee split.
Outcome
- The collection sold out within 72 hours, with primary demand exceeding initial projections.
- Secondary sales outperformed 90% of comparable 2021 NFT drops, sustaining meaningful royalties for the artist.
- The Discord community maintained strong retention, with holders actively collaborating on derivative works and lore expansions.