A client with a sizable following on a major social media platform (primarily meme-focused content) sought to tokenize their audience, converting engagement into a dedicated crypto community.
Asset Development
- Launched an SPL token on Solana, utilizing meme-themed metadata (custom images, inside jokes from the client’s content library).
- Integrated airdrop tools for community rewards: holders received bonuses for sharing memes or tagging the project.
- Implemented a 2% tax on transactions, split between liquidity pool (LP) growth and a community wallet for future campaigns.
Website Creation & Brand Identity
- Designed a minimalist landing page featuring a meme generator tool, allowing users to remix the client’s iconic templates with token-themed overlays.
- Hosted transparent LP lock details (Solscan verification links) and FAQs to preempt common investor queries.
- Branding mirrored the client’s existing aesthetic: irreverent humor, bold colors, and self-referential jokes.
AI Content Automation
- Repurposed the client’s 500+ meme archive into a scheduled content pipeline.
- Automated daily posts on Twitter and Telegram via ChatGPT-4, generating captions that tied trending crypto topics to the client’s meme style.
- Deployed a Discord bot to cross-post memes from Telegram, ensuring consistent visibility across platforms.
Social Media Hypercharge
- The client’s existing follower base (200k+ on primary platforms) reduced the need for artificial growth.
- Focused on Discord automation:
- Set up reaction roles to segment holders, traders, and meme creators.
- Scheduled weekly AMAs using pre-vetted questions to maintain engagement.
- Integrated a bot to reward active members with token-based incentives (e.g., tipping for quality memes).
Exchange Submission
- Listed on a mid-sized decentralized exchange (DEX), prioritizing platforms with low fees and Solana ecosystem traction.
- Provided initial liquidity with a 12-month lock to signal long-term commitment.
Outcome
- The token saw rapid initial adoption, driven by the client’s audience and viral meme campaigns.
- Post-launch volatility subsided, with a dedicated core of holders retaining tokens as a symbol of community membership.
- The Discord server maintained consistent activity, fueled by user-generated content and token-incentivized engagement.